Vogue On Maui
The Fashion Scam

BY GOOD OLD DON GRAYDON OF YORE

Vogue On Maui

Anyone in the country who knows or cares about high fashion probably now knows about Maui-courtesy of a big splash in the Jan.1 issue of Vogue.

In 18 pages of typically Vogue photos, models Emmanuelle Dannaud and Cynthia Korman show off what the magazine describes as "a clutch of the greatest sun-clothes going now."

And Maui is the locale for the photos in the nation's best known fashion magazine.

The long and lanky models even receive some assistance in the photos from local businessmen Tim Morrow of The Gallery and Charlie the Great Dane of Charlie's Juice Stand.

The fashion spread ties in with a major national tourist promotion program now underway for Maui. In February, Vogue will print a 20-page advertising section extolling the virtues of the Valley Isle.

Large ads in Sunset, Newsweek and National Geographic also will be a part of the program, most of which is being paid for by the Kaanapali Beach Operators Assn., Amfac, Maui County, United and Hawaiian Airlines and the Samsonite Corp. The current Vogue also carries a travel article on Kaanapali by the magazine's travel editor, Despina Messinesi-an article so rosy and glowing it could have been ghost-written by Fawcett-McDermott, the Honolulu ad agency which is masterminding the promotion program.

Miss Messinesi's exuberant prose praises (in order of appearance) the Kaanapali resort, Whalers Village, Rusty Harpoon, Chuck's, Sea Scoop, Kaanapali Activity Center, Viajero, the railroad, the golf courses, John Gardiner tennis club, the helicopter and air tours, Timothy Mitchell, Coconut Growe, Lahaina Broiler, Pioneer Inn, Whale's Tail, Yacht Club, Chez Paul, Maui Hilton, Sheraton Maui, Kaanapali Beach, Maui Surf, Royal Lahaina and.....here she ran out of space, but her catalogue of ways for tourists to spend money on Maui is expected to be continued in February.

That's Vogue on Maui from the old The Lahaina Sun newspaper. Don't rush to the newstand. You're 36 years too late.